The learning in this course is all achieved in a learn-by-doing mode. Most people are certainly glad they learn these things, but even more excited that they actually did the things they needed to do to make their idea into a reality. The course is in 7 sections with the following key learning / doing elements:

Clearly communicating the essence of your idea for creating value. Here you will learn the power and techniques for creating a great 30-second speech
Proving to yourself and others that you are aligned with significant, paying customer needs. This includes assessment of potential customers with tools such as a Customer Pain map and Customer value chains
Crafting a strategic pathway that has the best chance of sustaining itself through all the steps you need to take to win big in the marketplace. You will learn how to create this map and find dead ends that need to be fixed
Translating your strategies into goals and plans you can execute on, at least to see if they work. The ability to reformulate on the fly is a skill you gain by learning how all the pieces depend on each other, and consequently being quick to reformulate
Designing your business model and operational approach to maximize your ability to first survive and then thrive. Tools we introduce here show you how to avoid overlooking a simpler, or more productive approach than you had been aware of
Translating your plans into their financial versions. Every decision you make, even tentatively, has a financial implication. Here we help you define those implications (some creating revenues, and other creating costs) put all those in one place so you can see what your need for funding is and which things will be most problematic if they go wrong
Turning this into a story that sounds as good when you say it out loud as it does in you head. Once you are at this point you will deeply own your material, but need help figuring out how to shape it every time you tell it, depending on who you are talking to, because they all have different assumptions and biases

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Greg Leman

Courses from Greg Leman