Unlock the full potential of your Supply Chain by solving coordination problems and minimizing negative issues the "Bull-whip Effect".
The phenomenon known as "The Bull-whip Effect" is found in all industries. This phenomenon is demonstrated to be the responsible for the systemic inefficiency that disseminates and gets amplified along the different companies and entities that pertain to a Supply Chain.
This course, being the first of a series of courses on related topics, will allow you to understand the main paradigm of Supply Chain Management, unleashing the ability to to further apply all the necessary tools and strategies for a correct and efficient management.
Completing this course you will be able to:
- Understand the bull-whip effect, what causes it and how its nature affects the whole set of operations along the supply chain
- Clearly identify the obstacles making the Bull-whip effect to prevail
- Apply management strategies and tool-sets to diminish the negative impacts conveyed by the bull-whip effect, and even eliminating its presence altogether
- Understand and apply operational tactics that enhance the logistics and operational performance in your supply chain
- Formulate advanced collaborative strategies to unify your efforts with those of your logistics partners, thus improving profitability and reducing the information distortion
- Know and compare practical cases, where the implementation of the tools we discuss here were successful and how they were implemented
- Access information sources on this topic
Who this course is for?
- Anyone interested to have a clear understanding in the interactions between companies in the industry
- Professionals who want to refresh or strengthen their knowledge about Logistics and Supply Chain Management
- Students of international business, supply chain management, business management, industrial engineering or other related disciplines
- Entrepreneurs and business owners who purchase or sale locally and/or globally as part of their business
- Logistics Managers
- Sales Managers
- Production / Operations managers
- Basic understanding of business-related terms are beneficial, but not required
The main objectives of this course:
- Understand the goal of Coordination in supply chain management, and the effects that the lack the coordination creates
- Understand the obstacles that lead to a misaligned supply chain
- Learn managerial strategies to achieve coordination and avoid the obstacles that prevent it
- Learn coordinating operational tactics to improve profits and reduce operational expenses and costs
- Establish a collaborative environment between companies to maximize coordination in the supply chain
- Develop solid knowledge through practical cases, to enhance the implementation of the strategies learnt
Introduction to Supply Chain Coordination and the contents of this course.
Hi! My name is Jorge (or George, in English) and I am your instructor.
I was born and grown in Colombia, and by my mid-20's I left the country for further studies iun Europe. Currently I reside in Austria and teach online alongside my active professional life as an engineer.
I am an industrial engineer with +7 experience in Supply Chain Management and Logistics positions in world-wide industrial companies like Schott Glass, Caterpillar Motors, and RHI Magnesita Refractories, as well as in two entrepreneurial projects.
My education has always been focused in the operations and technical sides of businesses, concluding a Bachelor in Science degree in Logistics and Production Management (5 years program), at Universidad Del Rosario (Bogotá, Colombia), and further Master in Science studies in Supply Chain Management (2 years program) at Wirtschaftsuniversität Wien (Vienna, Austria).
I share my passion for teaching together with my professional life, enabling me to provide real insights, practical examples, and a very pragmatic and realistic point of view about all topics I teach to my students.
I also am quite inclined to the idea that it is "doers", not managers, who ultimately make companies and industries work, overcome obstacles, and exceed limitations. That's why my approach to teaching any topic is to provide the following:
- Deep, full understanding of the topic.
- Actionable strategies and tools to implement.
- Worst-case scenarios, to be prepared for.
- Support and direct contact for questions, comments, discussions, open criticism, etc.
You can find me here in the questions / comments sections at udemy, or at my Linkedin profile:
https://www.linkedin.com/in/jorgeluisbotero/
Understanding the Bullwhip effect and the dissemination of distortion along the Supply Chain.
Clarifying why demand signals change the operational dynamics within and between companies.
The reason why incentives can have counterintuitive effects on demand alignment and performance.
How inadequate handling of information can introduce distortion down to the operation of the Supply Chain.
Exploring the operational decisions that become a barrier to optimality in Supply Chain management.
Price levels, discount and promotion structures that de-stabilize the Supply Chain.
How partial interpretation and human bias can boost the Bullwhip Effect.
Systemic allignment of the structures that drive coordination.
Strategies and practices to overcome lack of visibility and improve the accuracy of decisions and mechanisms enforcing coordination.
Translating strategies and best-practices to real operational improvements.
Introducing the correct pricing strategies to stabilize demand and minimize distortion.
Understanding the essential role that inter-company relationships play in achieving Supply Chain Coordination.
Trusting part of your operation to your suppliers, or even your competitors, to improve coordinated operational levels and increase turn-over.
Joint Operations and Strategy framework to establish coordination in a Supply Chain.


Hello, Thanks very much, for these analytical skills in modern supply chain and logistical organisations. Manfred

Hello, Thanks very much, for these analytical skills in modern supply chain and logistical organisations. Manfred