WIN the INTERVIEW, LAND the JOB

Where should you put your attention before the interview? What about when you are in the interview?

Focus: where you put your attention is where you will find your results. It's easy to focus on your last job, or your last boss, or how much you want this job...but focusing on your interviewer, and telling your story in a way that relates to the company is the best approach.

Unexpected questions are going to come up. Are you sharing the information that the company needs to know? Answering questions and looking at your background in a way that presents you in the best possible light.

Here's how to turn a story from your past into a potential outcome for your interviewer. Once you've watched the video, look for opportunities to use this word in your conversations with people around you. Get used to seeing a difference in the way you communicate - and how your message is received.

Details on how to visualize and prepare for the conversation you'd like to have. Note that the ideas in this video are just suggestions; no two interviews are created exactly alike. But thinking through the kinds of stories you'd like to share will help you to be more confident.

It's important to know what key themes you'd like to express - but don't over-rehearse your answers. Authenticity is important, and you want to sound conversational and relaxed. Visualization and working with a coach can help you to get more comfortable with answering questions, and talking about yourself.

Think about what it might feel like to go into the interview room. Maybe meeting your next boss. What does he or she need to know about your skills, your enthusiasm and your energy for the position?

How to cover key aspects of your experience, and what to emphasize for your interview

Bad companies happen to good people. And even hard-working employees sometimes have some difficulties in their background. So how do you talk about the tough stuff in your experience? For example:

• If you don't think you have the right experience or education for the job?
• What if you're unsure (or insecure) about some aspect of your background?
• What's the best way to face up to some of your past challenges? How can you be honest and authentic, and still present yourself as the ideal candidate?

The good news is: the past reminds us. It does not define us. The work world is full of second chances, and stories of individuals who have overcome their circumstances (and their history) to create some really powerful results.

Knowing how to talk about your past experience is the first step in creating a new one - namely, your next opportunity. Here's how to share what you've learned from your past, so you can start building your future.

If experience were the only thing that mattered, no one would ever get a job that they've never done in the past. Did Mark Zuckerberg have the experience of running a multi-billion dollar online platform? No. And yet...well, we all know the story.

In the interview process, there's one thing that matters more than your experience. Do you know what it is?

How can you use the knowledge in this video to go beyond your experience - and create an experience for your interviewer, that ends with them saying, "You're hired!"

There's a simple three-step process that can help you to deliver a powerful clarity in your interview. Speaking the language of numbers is often overlooked in the interview process - yet delivering data (in a way that's not a data dump) can really help your business case - so that you are clear about the scope of your previous positions.

When talking about your prior experience, you want to help the interviewer to quickly understand the size of your role, and your responsibility. This module will show you how to do that with ease, and in a style that's succinct, clear and right on point.

It's a good idea to think about how you might respond to questions in the job interview. You don't want to sound rehearsed, or robotic. But you want to know how to deal with what's coming from the interviewer - especially when you're getting hit with the tough questions.

For this module, consider carefully the five questions you hope that you are asked. What do you think that they will ask you first? What will the interviewer really want to know about you? And, more importantly: what do they NEED to know about you, your work ethic, your dedication, your love for the industry, or your interest in the opportunity?

Then, think about the five questions you hope you DON'T get asked. These are the tough questions that you need to review with your coach. Ask a third party to help you identify some tough questions. And then, do as many rehearsal sessions as you need so that you can talk about the tough stuff...with ease and grace.

There's nothing wrong with tough questions. And the further you go in your career, you'll run into more tough questions. The key is to handle those questions from a place that says, "I thought you might ask that", instead of "Oh my God - how did you find that out?"

Your story and your history is filled with ups and downs - everyone has things that they're proud of, and things that are hard to talk about. Make sure you're ready to discuss it all - and do it in a way that serves you: honestly, clearly and powerfully.

Does it make you uncomfortable to talk about what you made in your last role?

Maybe you feel hesitant about sharing that information - especially if your next job could potentially pay a lot more! You don't want to be pigeonholed into your past salary. But you also want to be open, honest and straightforward.

Here's how to talk about your salary, and what you'd like to make in your new role, with integrity and clarity.

How to balance the contribution you make with the salary you hope to earn. This bonus module will help your potential employer to understand your value proposition clearly.

Even if you're looking not looking for a raise right now, this module will show you some valuable guidance on negotiations. These strategies are here for you, so that when it's time to talk about a pay upgrade, you know how to approach that conversation.

Probably a good idea to have these ideas with you when you enter the interview as well.