4 Hour Live Training on Marketing analytics: data-driven techniques with Microsoft Excel

Learn how to use data-driven techniques and Marketing analytics by using Microsoft Excel with advanced tools and techniques.

Productivity

4 Hours

Description

In this practical and interactive virtual training, you will work along with the instructor. As you progress through the provided spreadsheet of exercises, you will learn how to use Excel to make sense of marketing data. You will work along with the instructor. As you progress through the provided spreadsheet of exercises, you will learn how to use Excel to implement advanced marketing analytic techniques.

Course Objectives

Most marketing departments are awash in data.

You will learn how to describe and summarize marketing data, price products, and forecast product sales.

You will see many examples (all in Excel) that will enable you to master advanced marketing analytics techniques that are needed to make better marketing decisions.

Target Audience

Accountants, Accounts, Audit

Aviation

Banking, CFOs

Controllers, CPAs

Education

Energy

FDA

Finance, Financial consultants

Human Resource

Insurance

Investments

IT

Logistics & Supply Chain

Marketing

Medical Devices

Pharmaceutical

Retail, Sales

Telecom

Basic Understanding

This is an intermediate-level class. Attendees should be familiar with Excel and use it regularly, at least weekly.

Course Content

No sessions available.

Simpliv Logo
Simpliv LLC
39658 Mission Boulevard,
Fremont, CA 94539, USA

4 Hour Live Training on Marketing analytics: data-driven techniques with Microsoft Excel

Session 1: Using charts to summarize marketing data

No lectures available

Session 2: Using Pivot Tables to summarize marketing data

No lectures available

Session 3: Using Excel functions to summarize marketing data

No lectures available

Session 4: Estimating demand cures and product pricing

No lectures available

Session 5: Using Multiple regression to forecast sales

No lectures available

Session 6: Forecasting in the presence of special events

No lectures available

Session 7: Forecasting with trend and seasonality

No lectures available

Session 8: Logistic regression

No lectures available

Session 9: Bundling and Nonlinear pricing

No lectures available

Session 10: Cluster Analysis

No lectures available

Session 11: Forecasting new product sales with the Bass model, Gompertz, and Logistic Models

No lectures available

Session 12: Using conjoint analysis to understand your customer

No lectures available

Session 13: Calculating customer value

No lectures available

Session 14: Discriminant analysis

No lectures available

Coupons

No offers available at this time.

Live Support

Call

+510-849-6155

Mail to

support@simplivlearning.com

Similar Courses

Our Trusted Clients