Become a Marketing Analytics Pro

Are you a student looking to set yourself apart from your peers? Are you looking to break into social media marketing? Do you want to become an expert in marketing analytics? If so, then this course is for you! In this course, we'll teach you everything you need to know to become an expert in market

Marketing

4 Hours

Description

In this practical and interactive webinar, you will work along with the instructor. As you progress through the provided spreadsheet of exercises, you will learn how to use Excel to make sense of marketing data.

Course Objectives

Most marketing departments are awash in data. In this course you will learn how to describe and summarize marketing data, price products, and forecast product sales.

Target Audience

Entrepreneurs

Social media professionals

Marketing professionals

Marketing students

Digital advertisers

Marketing executives or managers

Brand executives or managers

Product owners

PR and communications professionals

Students planning to enter the marketing or data analytics field

Anyone involved in marketing or communications!

Basic Understanding

This is an intermediate level class. Attendees should be familiar with Excel and use it on a regular basis, at least weekly.

Course Content

No sessions available.

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Become a Marketing Analytics Pro

Session 1: Using charts to summarize marketing data.

No lectures available

Session 2: Using Pivot Tables to summarize marketing data.

No lectures available

Session 3: Using Excel functions to summarize marketing data.

No lectures available

Session 4: Estimating demand cures and product pricing.

No lectures available

Session 5: Using Multiple regression to forecast sales.

No lectures available

Session 6: Forecasting in the presence of special events.

No lectures available

Session 7: Forecasting with trend and seasonality

No lectures available

Session 8: Logistic regression

No lectures available

Session 9: Bundling and Nonlinear pricing.

No lectures available

Session 10: Cluster Analysis

No lectures available

Session 11: Forecasting new product sales with the Bass model, Gompertz, and Logistic Models.

No lectures available

Session 12: Using conjoint analysis to understand your customer.

No lectures available

Session 13: Calculating customer value.

No lectures available

Session 14: Discriminant analysis.

No lectures available

Coupons

No offers available at this time.

Live Support

Call

+510-849-6155

Mail to

support@simplivlearning.com

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