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Finance for Marketing Professionals
This course equips marketing professionals with financial skills to budget effectively, measure campaign ROI, and connect marketing efforts to business profitability.
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Training TypeLive Training
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CategoryFinance
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Duration2 Hours
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Rating4.8/5


Course Introduction
About the Course
This course equips marketing professionals with financial skills to budget effectively, measure campaign ROI, and connect marketing efforts to business profitability. It focuses on using financial data to justify marketing investments and optimize spending.
Course Objective
Budgeting for marketing campaigns
Calculating and analyzing campaign ROI
Understanding customer lifetime value (CLV) and acquisition costs (CAC)
Connecting marketing spend to revenue growth
Financial forecasting for marketing plans
Who is the Target Audience?
Managers and team leaders in non-finance departments
Entrepreneurs and small business owners
Professionals seeking to understand financial performance
Basic Knowledge
No prior knowledge is needed
Related Virtual Classroom
Available Batches
10 Mar 2025 | Mon ( 1 Day ) | 12:00 PM - 02:00 PM (Eastern Time) |
Pricing
Live
Single Attendee
149
249
Live Session
Recorded
Single Attendee
199
332
6 month Access for Rec
Live+Recorded
Single Attendee
249
416
6 month Access for Rec
Require a Different Batch?
Request a Batch For

Curriculum
Total Duration : 2 Hours
Finance Basics for Marketers
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Key financial concepts: Revenue, profit, and ROI
Marketing Budget Management
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Allocating resources across channels and campaigns
Campaign ROI Analysis
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Calculating ROI and interpreting metrics for decision-making
Customer Metrics: CLV and CAC
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Financial implications of customer acquisition and retention strategies
Forecasting Marketing Impact
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Using financial data to predict outcomes of marketing initiatives
Case Studies
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Examples of marketing strategies linked to financial performance